Some notable writing assignments include:
ONGOING ASSIGNMENTS - Bill has experience
writing radio and TV spots, websites, newsletters,
direct-mail programs, business-to-business
materials, and more.
THIS IS OUR FAITH
- A series of fifteen 7-10 minute videos to support
3rd, 4th, and 5th grade religious training for
Catholic elementary schools.
CASH MANAGEMENT FOR BUSINESS TEAMS
- A training course in cash management for all
business units of Fortune 500 Agricultural Chemical
AMOCO NEXT STEPS
- Classroom and support materials for training
service personnel in Amoco locations.
IBM CHECK PROCESSING
- A video training program about check processing in
banks using IBM systems and reader/sorters. Bill
wrote the 125 page training manual and directed and
edited the five videos used in the course.
THE MYSTERY SHOPPER
- A video using on-location vignettes to teach good
customer service techniques to Shell station
employees. It is a follow-up to a 1988 customer
service video, YOU MAKE THE DIFFERENCE, which Bill
also scripted. Bill wrote the training manual that
accompanies the video.
- A video describing the features of the 1992
Cadillac Eldorado and Seville automobiles. It is
told from the perspective of the cars that talk
about the needs of customers who come into their
IBM - THE QUEST FOR TELEPHONE EXCELLENCE
- A video training program to teach phone skills to
IBM employees. The video created a fictional game
show where contestants won prizes by answering
questions about receiving messages, using voice
mail, and providing good service over the phone. All
North American IBM employees received the training.
ATT- HOW TO EXCEED CUSTOMER EXPECTATIONS
- Customer Service training for employees in ATT
Phone Center Stores. The interactive training used
in-store vignettes and situations to demonstrate
customer service skills and techniques.
NORTHERN TELECOM CENTREX TROUBLESHOOTING
- A highly technical CBT course to help telephone
company employees learn troubleshooting techniques
for telephone customer groups using sophisticated
EXXON CUSTOMER SERVICE TRAINING
- A video about serving customers in Exxon stations.